![]() The Ville is not the only game in the series underperforming.ĬityVille surpassed Farmville in popularity only a month after it was release in 2010. The rough numbers for The Ville no doubt have something to do with a lawsuit leveled at Zynga by Electronic Arts, accusing the company of copyright infringement for allegedly ripping off EA’s The Sims Social. ”Īs a result of the downgraded outlook, Zynga's stock sunk 20% in after hours trading, then opened the next day down another 18% to $2.30. Zynga blamed the bad numbers in the third quarter on “weakness of certain games in our Web ‘invest and express’ category” as well as “reduced expectations for certain Web games including The Ville , and delays in launching several new games. The company also said that it will be reporting a net loss of between $90 million and $105 million, with non-GAAP net loss between $2 million and $5 million. In a preview of its financial results for the third quarter of 2012, Zynga said that it expected to report revenue in the range of $300 million to $305 million and bookings in the range of $250 million to $255 million. Zynga became famous for its Ville series, but just last week it was forced to announce that it was lowering its outlook for the remainder of 2012 due to the weakness of its Web games, including some on the Ville series. “We’re committed to listening to our player feedback whether through focus groups, forums, play tests or betas, and hope this early beta will help us deliver the best possible social city game and bring players another way to connect with friends,” Zynga wrote.īringing out a new Ville game is either a brilliant strategy, or a move of pure desperation, for Zynga. The new game, which is in closed beta, combine the features of CityVille, including neighbor visits and crews to buildables, with some features of CastleVille and Farmville 2, including crafting and 3D graphics. ![]() Not many details about the new game were given, but here is what we know right now: Zynga is launching the latest game in its Ville series, a sequel to its 2010 hit CityVille entitled CityVille 2, it was announced on Zynga’s blog Monday. Taking a cue from the movies, it looks like Zynga is hoping to recapture Cityvile fans by coming out with a sequel. Just like the movies, sequels or prequels are often a less-risky endeavor for movie producers over launching an entirely new movie altogether. Is it a good move for Zynga to go back to the well, or should they start looking elsewhere?
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